World No Tobacco Day
NBS/Fumasil
Ideallize was hired by the advertising agency NBS to carry out a press consultancy for Fumasil's #escolhiparar campaign, raising awareness for World No Tobacco Day 2020. Our goal was to make a massive publicity at the national level.
The action consisted of the testimony of the actor Joaquim Lopes telling his experience in combating smoking. In the sequence, the actor Marcelo Serrado also entered the discussion, which led to the realization of a live, which also counted on the participation of the doctor Dr. Barakat.
Between 05/26/2020 and 06/3/2020, we managed to get 41 news on the agenda, in 36 different vehicles, mainly in the states: Rio de Janeiro, São Paulo, Espírito Santo, Santa Catarina and Mato Grosso.
When measuring the valuation of these news, we went over R $ 280,000.00. This calculation is made based on the media kit of each vehicle, where the value of the full banner of the site x the size and number of characters of the news is taken into consideration, being a reference value for the valuation of each news.
"Our biggest challenge was the short space of time to work with the media: only 7 days" Gabriel Badaró
"Our biggest challenge was the short space of time to work with the media: only 7 days" Gabriel Badaró
Ideallize was hired by the advertising agency NBS to carry out a press consultancy for Fumasil's #escolhiparar campaign, raising awareness for World No Tobacco Day 2020. Our goal was to make a massive publicity at the national level.
The action consisted of the testimony of the actor Joaquim Lopes telling his experience in combating smoking. In the sequence, the actor Marcelo Serrado also entered the discussion, which led to the realization of a live, which also counted on the participation of the doctor Dr. Barakat.
Between 05/26/2020 and 06/3/2020, we managed to get 41 news on the agenda, in 36 different vehicles, mainly in the states: Rio de Janeiro, São Paulo, Espírito Santo, Santa Catarina and Mato Grosso.
When measuring the valuation of these news, we went over R $ 280,000.00. This calculation is made based on the media kit of each vehicle, where the value of the full banner of the site x the size and number of characters of the news is taken into consideration, being a reference value for the valuation of each news.
