If you think email marketing is dead, you are very much mistaken! For a long time, this form of communication was considered unpleasant and invasive, synonymous with spam and unpleasant messages. However, thanks to the evolution of marketing automation, today we are able to send the email to the right person, with the right content, at the perfect time. Thus, email marketing is one of the most effective ways to communicate, sell and relate to your customer.