Press office
Press office
Press relations work consists of building a relationship between a person, brand or institution with the press. The work can be developed according to the client's interest, either to strengthen their image, generate visibility to their actions or help build credibility until that person becomes an opinion maker and the brand or institution is a reference in their niche of performance.
Production of Guidelines and Content
Ideallize seeks to understand the entire history of the client in order to extract as much detail as possible when suggesting an agenda for the press or producing specific content for the personal social networks of each professional.
Relationship with the press
Knowing who are the journalists who will have daily contact with their clients is the first step for a communication job to be done well. And Ideallize is present in every place where a professional works. Always with all possible information to help the press in the preparation of guidelines.
Crisis Management
This is the most laborious part and also the one that gives the most pleasure in advisory work. Always be a few steps ahead of the press to be able to guide the client in each response in a crisis situation. For this to happen, there must be mutual trust between the client and the advisory.
Media Training
We guide all clients before each interview. The way to communicate, the issues that can be addressed, what to say or not. Even not talking to journalists is part of a media training strategy
Press conference
The press conference is part of the routine of many companies and professionals. Being well informed is essential for everything to happen within normality. Organizing a successful press conference requires a lot of knowledge from both sides: interviewer and interviewee. And Ideallize always delivers the best possible.
Clipping
Our team has a routine of daily monitoring the press vehicles of the places where each client works to monitor everything that is reported, whether in a positive or negative way. In this way, we are able to act assertively in every situation.